MUSIC AND ITS MARKETING – THE EVOLUTION AND FUTURE

MUSIC AND ITS MARKETING – THE EVOLUTION AND FUTURE

It’s 2017, and album sales are sinking to historic lows. CDs are becoming obsolete. Even digital downloads are falling. But people are listening more than ever — they’re just streaming. The music-publishing industry is changing fast. It’s Ministry, YES! But we can’t do without the FANS. Getting those first few diehard fans who play such a crucial role in building momentum can feel almost impossible when you’re just starting out. There are dozens and dozens of ways to get more fans for your music, but it’s ultimately going to come down to your level of commitment and finding the right balance of tactics that works best for your personal music career strategy.

1. Know your brand

Before you do anything else, you absolutely must know your brand. Your brand encompasses and is impacted by everything you do, from how you present yourself (both in person and online), to how you communicate with your fans.

Take the time to discover what’s truly unique about you, your artistry, and your story, and build out your brand identity from there.

2. Engage your fans

There’s no way around it – you have to engage your fans as much as possible if you want to maintain and grow your band’s following. It’ll require consistent effort on your part to keep them aware of you, deepen the relationships, and ultimately create superfans who will help promote you and support your career in the long run.

3. Leverage influencers.

One strategy musicians are adapting is to become advocates for their own music. By generating a substantial social-media following, musicians can reach out and engage with their fans far more personally, which helps them sell concerts ticket and merchandise (and maybe even music). Not every business can generate the fan following of musicians, but they can still tap into online influencers.

Love or hate them, social-media influencers, or individuals who have made a lucrative living from building massive online audiences, have tremendous influence when it comes to promoting products. More important, most young consumers do not look upon celebrities who promote products as “sell outs.” Rather, the idea is viewed as a respectful way of making a living.

The idea, of course, is to get the music in the hands of customers before they burn the music from a friend’s CD, download it illegally or stream it on a music service such as Apple Music or Deezer. This allows artists to provide a personalized experience and ultimately control how consumers experience their brands.

To Be Continued…

 

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